Get healthier gums and stronger teeth with Crest Pro-Health Advanced Gum Protection Toothpaste. It provides Crest's highest level of protection against plaque bacteria to keep gums healthy while giving you longer-lasting freshness*. Crest Pro-Health Advanced Gum Protection Toothpaste gives your teeth 24-hour protection after every brush*. It is made with patented stannous fluoride to help you get (for)100% whole-mouth protection. This toothpaste provides eight advanced benefits in one, including fresher breath, whitening, protection against acid erosion, sensitivity, cavities, gingivitis, sensitivity, plaque, and tartar*. *Vs. Ordinary toothpaste with (twice daily brushing) continued use.**Helps prevent plaque bacteria that can cause gingivitis with twice-daily brushing.Acid erosion effects: Acids in everyday food can soften and thin enamel, leaving teeth less white, weaker, and sensitive.